Behavioural Innovation Lab

Behavioural Innovation Lab

At the PIC, our Behavioural Innovation Lab (BIL) utilizes lessons from behavioural and social sciences to design, test and scale solutions for social impact. BIL draws on existing behavioural research frameworks to conduct behavioural insight diagnostics and randomised Control Trials (RCT), explore socio-behavioural determinants and design human-centred solutions. Working with a diverse and dynamic team of designers, behavioural scientists, academics, researchers, gender advisors, policy specialists and program implementers, the BIL adopts a data-driven, human-centred approach to testing and delivering contextually relevant, cost-effective solutions to critical development priorities.


Our Approach

We advance evidence-based, contextually relevant and sustainable solutions to critical
development issues. We embed a three-pronged strategy:
» Diagnostics with a behavioural focus
» Design with a human-centred approach
» Delivery with sustainable and contextually relevant approaches.

Behavioural Insights for Programs and Public Policy

There has been a growing interest across countries globally to incorporate behavioural insights (BI) to support behaviourally informed decision-making for policy and programs building on principles from behavioural and social sciences. The application of BI can improve problem definition, design of effective solutions, trust in government and support people to make better choices.

Since 2009, the use of knowledge and lessons from the social and behavioural sciences has spread globally as a key tool in public policy. Over 400 entities exist globally that have institutionalized BI in and with governments and public institutions on every continent. While projects using BI have been implemented in Africa there are still very few national-level institutionalized capacities to conduct such work with local partners; the PIC is pioneering this initiative in Africa.