The PIC is committed to driving digital and financial inclusion by supporting evidence for an enabling policy environment, uptake
of literacy and skills as well as the adoption of appropriate digital tools and technology for vulnerable and excluded populations.
Despite a fairly good mobile penetration, the awareness and uptake of digital financial products and services in Nigeria are relatively low as determinants of adoption of financial products and services extend beyond a person’s functional and emotional needs. The PIC behavioural Innovation Lab (BIL) anchors the design of digital financial products on an evidence-based understanding of human-centred design and behavioural economics to explore consumer choices, behavioural problems and innovative solution testing.